How to Sell on Noon in the UAE: A Complete Guide

Noon UAE is one of the leading e-commerce platforms in the Middle East, established in 2017 to revolutionize online shopping in the region. Designed to cater to both buyers and sellers, Noon provides a marketplace where businesses can connect with millions of potential customers across the UAE, Saudi Arabia, and Egypt.

The platform offers a wide range of products, including electronics, fashion, beauty, home goods, and groceries, making it a one-stop shop for everyday needs. Noon also features user-friendly interfaces, mobile apps, and advanced search functionalities to enhance the shopping experience for customers.

For sellers, Noon provides a structured and transparent environment to list, market, and sell products. Its logistics and delivery services, combined with seller-friendly tools like Noon Seller Lab, help businesses streamline operations and reach a broader audience. Noon also emphasizes trust and quality by ensuring verified sellers and product authenticity on its platform.

Benefits of Selling on Noon

Selling on Noon provides businesses with access to one of the largest online marketplaces in the Middle East, offering unparalleled opportunities to grow and scale.

One of the key benefits is Noon’s massive customer base. By listing products on Noon, sellers can tap into millions of active shoppers in the UAE, Saudi Arabia, and Egypt, giving their products unmatched visibility.

Noon also enhances trust and credibility for sellers. The platform is recognized for its commitment to quality and security, ensuring that customers associate sellers with a reliable and professional marketplace.

Noon’s fulfillment and logistics services make operations hassle-free. Sellers can choose between Fulfilled by Noon (FBN), where the platform manages storage, packing, and delivery, or Fulfilled by Partner (FBP), offering flexibility for sellers who prefer to handle logistics independently.

In addition, Noon offers regular weekly payments, ensuring a steady cash flow for businesses. Its advanced seller tools, such as Noon Seller Lab, help sellers track sales, manage inventory, and optimize product listings, empowering them to grow their online presence efficiently.

Noon also provides marketing and promotional opportunities to boost visibility. With tools to run discounts and campaigns, sellers can attract more customers and increase sales effectively.

How to Become a Seller on Noon?

Becoming a seller on Noon involves a straightforward process designed to help businesses of all sizes get started quickly on the platform. The first step is to ensure that you meet Noon’s requirements for sellers, which include having a valid trade license in the UAE and the necessary legal documents to operate an e-commerce business.

Once these requirements are in place, you’ll need to gather specific documents for registration. These typically include a copy of your trade license, Emirates ID or passport for verification, a corporate bank account IBAN, and a VAT certificate if applicable.

Noon has created the Noon Seller Lab, a dedicated platform to guide new sellers through the onboarding process. This portal provides tools for account setup, product listing, and managing sales effectively.

The process of becoming a Noon seller begins with creating a seller account through Noon’s official website. This involves submitting your business information, uploading the required documents, and choosing your preferred selling model—either Fulfilled by Noon (FBN) or Fulfilled by Partner (FBP).

Once your account is verified, you can start listing your products, setting prices, and managing your inventory through the Noon Seller Lab. The platform also provides resources to help sellers navigate marketing strategies, delivery options, and payment management for a seamless start on Noon.

Step-by-Step Process to Start Selling on Noon 

1. Register Your Business in the UAE

Before selling on Noon, you need to register your business in the UAE. This step ensures compliance with local regulations and allows you to operate legally on the platform. Businesses can be set up in either a Free Zone or on the Mainland. Free Zones offer benefits such as 100% foreign ownership and tax exemptions, while Mainland setups provide access to a broader local market and the ability to trade directly within the UAE.

2. Open a Corporate Bank Account

Having a corporate bank account is essential for receiving payments from Noon. This account ensures transparent financial transactions and simplifies the process of managing your business finances. When opening an account, you’ll need your trade license, Emirates ID or passport, and proof of business address.

3. Create a Noon Seller Account

To become an official seller, visit Noon’s website and sign up on the Noon Seller Lab platform. During registration, provide details about your business, upload required documents, and choose your preferred fulfillment model. Once your account is approved, you can start setting up your seller profile.

4. Choose a Selling Model

Noon offers two primary selling models: Fulfilled by Noon (FBN) and Fulfilled by Partner (FBP). With FBN, Noon handles storage, packaging, and delivery, providing a hassle-free experience. FBP allows you to maintain control over logistics while leveraging Noon’s platform for sales.

5. List Your Products

Once your account is active, you can list your products on Noon. This involves uploading product images, descriptions, and specifications. Ensure that your listings are detailed and professional to attract customers. Noon provides tools to help you optimize your listings for better visibility.

6. Manage Orders and Deliveries

Through the Noon Seller Lab, you can monitor your sales, track orders, and manage deliveries. The platform offers real-time updates and analytics, enabling you to streamline your operations and focus on growing your business effectively.

Noon Seller Models: FBN vs FBP

Noon provides sellers with two primary fulfillment models, offering flexibility to suit different business needs. These models are Fulfilled by Noon (FBN) and Fulfilled by Partner (FBP).

Fulfilled by Noon (FBN)

With the FBN model, Noon takes complete responsibility for storage, packaging, and delivery. Sellers send their inventory to Noon’s fulfillment centers, where products are stored until a customer places an order. Once the order is confirmed, Noon handles everything, including picking, packing, and shipping.

This model offers several advantages. It ensures faster delivery times, which can improve customer satisfaction. It also simplifies operations for sellers, allowing them to focus on scaling their business without worrying about logistics. Additionally, products fulfilled by Noon are marked with a “Noon Fulfilled” badge, which can increase trust and attract more customers.

Fulfilled by Partner (FBP)

The FBP model allows sellers to maintain control over their inventory and logistics. In this setup, sellers store their products in their own warehouses and manage packing and shipping. While Noon facilitates the sales and payment process, the seller is responsible for timely delivery and maintaining inventory levels.

FBP is ideal for businesses that already have an established logistics infrastructure or want to manage their own fulfillment process. This model offers flexibility in operations and is often preferred by sellers with unique delivery requirements or cost-saving strategies.

Choosing the right model depends on your business size, operational capacity, and growth strategy. Sellers looking for convenience and scalability may benefit from FBN, while those who prefer hands-on control often opt for FBP.

Noon’s Fees and Costs

Selling on Noon involves specific fees that vary depending on the product category and the chosen fulfillment model. Understanding these fees is essential for pricing your products and managing profitability effectively.

Referral Fees

Noon charges a referral fee for each sale, calculated as a percentage of the product's sale price. The percentage varies by category, with some categories like electronics and fashion having lower rates, while others, such as luxury goods, may incur higher fees.

Fulfilled by Noon (FBN) Fees

For sellers using the FBN model, additional costs include storage, picking, packing, and shipping fees. Storage fees are charged based on the volume of inventory stored in Noon’s fulfillment centers, while fulfillment fees depend on the weight and dimensions of the shipped items.

Fulfilled by Partner (FBP) Fees

FBP sellers are responsible for their own storage and delivery, but they still pay referral fees and other platform-related costs. This model generally has lower operational costs since logistics are managed independently.

Subscription Fees

Noon does not currently charge a subscription fee for sellers, allowing businesses to access the platform without upfront costs. This makes it a cost-effective choice for startups and small businesses.

VAT and Other Charges

All fees are subject to UAE’s standard VAT of 5%. Sellers must ensure their pricing includes VAT and other applicable charges to maintain profitability.

By understanding and accounting for these fees, sellers can better plan their pricing strategies and maximize their margins while operating on Noon.

What Products Can You Sell on Noon?

Noon allows sellers to list a wide variety of products, making it a versatile platform for businesses across different industries. Popular categories include electronics, fashion, beauty, home goods, groceries, and luxury items.

Top-Selling Categories

Electronics are among the most sought-after items on Noon, with high demand for smartphones, laptops, and accessories. Fashion and beauty products also perform exceptionally well, catering to a wide audience looking for clothing, cosmetics, and personal care items. Home goods, such as furniture and kitchenware, are consistently popular, while groceries offer an opportunity for sellers targeting everyday essentials.

Restricted Categories

While Noon supports many product types, certain categories require additional approvals or compliance with UAE regulations. For example, selling pharmaceuticals or high-value luxury items may involve specific documentation to meet platform standards.

Categories with High Referral Fees

Some product categories, such as gold or specialty goods, may incur higher referral fees. Sellers should carefully evaluate their margins when listing products in these segments.

By selecting the right product categories, sellers can target lucrative markets, attract customers, and optimize their revenue potential on Noon.

Tips and Tricks to Succeed as a Noon Seller

1. Optimize Product Listings

Creating detailed and accurate product listings is essential for attracting customers on Noon. Include clear, high-quality images, precise descriptions, and relevant keywords to improve search visibility. Highlight unique features and benefits to make your products stand out.

2. Leverage Promotions and Discounts

Noon offers tools to run promotions and discounts, which can significantly boost sales. Use these opportunities to attract new customers, clear inventory, or increase visibility during high-demand seasons.

3. Monitor and Improve Performance

Track your sales and performance metrics using Noon’s analytics tools. Identify trends, monitor customer feedback, and adjust your strategies to improve your conversion rates and overall store performance.

4. Engage with Noon Seller Support

Noon provides dedicated seller support to assist with operational challenges, account setup, or policy clarifications. Utilize this resource to resolve issues quickly and ensure a seamless experience on the platform.

5. Focus on Customer Service

Providing excellent customer service is crucial for maintaining high ratings and repeat business. Ensure timely responses to customer inquiries, manage returns professionally, and strive to deliver a positive shopping experience.

By applying these tips, sellers can enhance their presence on Noon, build trust with customers, and achieve sustainable growth.

How to Price Your Products on Noon

Pricing your products effectively on Noon is crucial for staying competitive and ensuring profitability. A well-thought-out pricing strategy can help attract customers while covering all associated costs.

Incorporate All Costs

When setting your prices, account for all expenses, including Noon’s referral fees, fulfillment fees (if using FBN), VAT, and your own operational costs like storage and shipping (if using FBP). This ensures your margins remain sustainable.

Analyse Your Competitors

Research competitors offering similar products on Noon. Understand their pricing strategies, promotions, and discounts to identify trends and position your products competitively. Offering a better value proposition, whether through price or added features, can help you stand out.

Dynamic Pricing

Consider using dynamic pricing strategies to adjust your prices based on demand, competitor activity, or seasonal trends. Regularly reviewing and updating your prices can help you stay competitive while maximizing revenue during peak demand periods.

By carefully structuring your pricing, you can attract more customers, maintain profitability, and grow your business effectively on Noon.

Free Zone vs Mainland: Business Setup for Noon Sellers

When starting a business to sell on Noon in the UAE, you can choose between setting up in a Free Zone or on the Mainland. Each option offers distinct advantages depending on your business goals and operational needs.

Free Zone Setup

Free Zones are designated areas in the UAE designed to attract foreign investment by offering benefits such as:

• 100% foreign ownership
• Tax exemptions, including corporate and income tax
• Simplified business registration processes
• No customs duties on imports and exports within the Free Zone

However, Free Zone businesses cannot trade directly within the UAE Mainland without involving a local distributor. For Noon sellers focusing on cross-border or regional e-commerce, this setup can be particularly advantageous.

Mainland Setup

Mainland business setups allow for direct trade anywhere in the UAE, including with other businesses and consumers. Advantages include:

• Access to a larger local market
• Flexibility to expand operations beyond e-commerce
• Ability to establish physical stores or offices

Mainland businesses require working with a UAE national as a local sponsor or shareholder, depending on the legal structure. This option is ideal for sellers targeting local customers and seeking maximum operational flexibility.

Factors to Consider

When choosing between a Free Zone and Mainland setup, consider your target audience, logistical needs, and growth strategy. Free Zone setups are cost-effective for businesses focusing primarily on e-commerce, while Mainland setups are better suited for companies looking to establish a broader local presence.

Selecting the right setup ensures your business aligns with your goals while complying with UAE regulations.

How to Receive Payments from Noon

Noon provides a seamless and efficient payment process for its sellers, ensuring regular and secure transactions. Sellers can track and manage their earnings through Noon’s Seller Lab, which provides detailed insights into sales and payment schedules.

Payment Frequency

Payments are disbursed on a weekly basis, making it easier for sellers to maintain steady cash flow. Each payment reflects the total revenue generated from sales during the previous week, minus applicable fees such as referral and fulfillment charges.

Payment Methods

Sellers receive payments directly into their registered corporate bank accounts. It is essential to provide accurate bank details during the registration process to avoid delays or discrepancies.

Payment Deductions

Noon deducts referral fees, fulfillment fees (if using FBN), and any other applicable charges before transferring the remaining balance to the seller. The deductions are itemized and can be reviewed in the Seller Lab for full transparency.

VAT Compliance

As a registered business in the UAE, sellers are required to comply with VAT regulations. Noon provides documentation and reports to assist sellers in managing VAT submissions and ensuring compliance with UAE tax laws.

Understanding Noon’s payment structure enables sellers to plan finances effectively and focus on growing their business.

FAQ’s

Q1. What documents do I need to start selling on Noon?

To start selling on Noon, you need the following documents:

• A valid UAE trade license
• Emirates ID or passport for identification
• A corporate bank account IBAN
• VAT registration certificate (if applicable)

Q2. How does Noon handle returns and refunds?

Noon has a streamlined returns and refunds process to ensure customer satisfaction. If a customer requests a return, Noon facilitates the process based on its return policies. Sellers can review and manage return requests through the Seller Lab.

Q3. Can I sell internationally with Noon?

Yes, Noon allows sellers to access customers across the UAE, Saudi Arabia, and Egypt. However, you must comply with each country’s regulations and requirements for product listing and shipping.

Q4. What are the fees for using Fulfilled by Noon (FBN)?

FBN fees include storage fees, which are calculated based on inventory volume, and fulfillment fees, which depend on the weight and size of the shipped items. These fees are deducted from your sales revenue before payment is disbursed.

Q5. How soon can I start selling on Noon after registration?

Once you’ve submitted all required documents and your seller account is verified, you can start listing products immediately. The verification process typically takes a few days, depending on the completeness of your documentation.